“We must learn what customers really want, not what they say they want or what we think they should want.” – Eric Ries
Developing a new business product can result in an enormous amount of wasted time and effort. Eric Ries, author of ‘The Lean Startup’ and former Chief Technology Officer of a Silicon Valley Startup, discovered this the hard way.
Watch my latest animated book summary of ‘The Lean Startup’ to discover what author Eric Ries learned from his initial mistake, and how you can use The Lean Startup method to develop your next business idea.